Naming is easy, right? Wrong. Developing a name for a business, a product or a service is difficult, time consuming and also expensive if you get it wrong. Naming is often underestimated.
A relevant and distinctive name can give a brand a huge advantage. A good name is one of the most important things any business can own. The name, along with its trademark, can act as a cornerstone on which marketing and communication is built.
How do you develop 'good' names?
Our naming workshop is designed to help. We've ran the workshop to name brands, products, services and straplines for our clients.
We base the workshop around the core, brand strategy and involve all key stakeholders in the process. Our naming process allows us to review and score names subjectively. The result is a name that is appropriate and ‘on brand’.
We offer full & half-day naming workshops, that can be run onsite at your offices, or here at our studio.
The workshops are ideal to help kick-start a project. They can also be used if you are stuck in the middle of a naming exercise, or need help in choosing a final name and getting approval and buy-in.
We are able to customise a workshop to ensure the most powerful results for your naming needs.
Our naming workshop follows a proven, logical and transparent process. This is essential to ensure the strongest, most effective results for any naming project.
We'll work with you beforehand to establish agreed upon criteria on what your new name needs to do. During the workshop we'll provide a shared set of tools for your team to help create & evaluate names with.
The workshop is designed to assist you in the hands-on process of naming, using best practices. The workshop will take you through:
- Competitive Name Analysis
- Name Generation
- Name Evaluation
- Trademark pre-screening
Furthermore, we’ll be on hand to answer any and all of your questions about naming.
Please get in touch if you'd like to know more about our naming workshops.