Here at Huw David Design, we're very proud of our commitment to change. We're always looking to advance our skills, to build on the work that we do for our clients, to meet new people and to learn from the past so that we can build for the future.
We like to focus our conversations, meetings, activities and indeed our energies on bringing about positive change. Talk is cheap, actions speak louder than words and progress is impossible without change.
Simplify and improve
We believe that design is essentially about simplification and improving the user interaction. This belief is applied across all that we do.
Typically this comes to life through our client work. However, as a business we're also a constantly looking inwards to simplify and improve. This helps us to make positive, incremental changes and improvements to our internal processes and systems. These changes ensure that we're able to do the best work, efficiently, with the least amount of fuss possible.
This process of simplification and improvement has a purpose. We're working towards removing the frustrations that, if not dealt with, can pop up repeatedly and subsequently damage the quality of our work and the relationships we build with our clients. Ultimately we're aiming to improve the quality of every interaction with our agency.
Our challenge is to identify the tedious and unwelcome events, wherever they are, and work tirelessly to remove the opportunities they have to reappear.
We've created a monster
Many businesses exist in a state of groundhog day. These businesses have difficulty in identifying and then dealing with the repeat problems that they face. These businesses accept the status-quo. That's not us.
We're on a mission to ensure that we don't ever turn into a business that lives in groundhog day. We want to ensure that we continue to love what we do and that our clients love us doing what we do.
We have to fight against groundhog day and to do this we have always made a commitment to change and to progress.
Move beyond the comfort zone
On a weekly basis we meet as a whole team to report on our progress to 'End Groundhog Day'. These meetings focus our efforts to remove frustrations that may occur on projects, or exist within our industry as a whole. We are in constant pursuit of the marginal gains that will help us to make a greater impact.
We engage with our suppliers and clients to help identify frustrations and point to where changes should be made. Everyone has a voice. We then make actionable goals and take on these issues, ensuring that they never come back to haunt us.
In our efforts to 'End Groundhog Day' we prototype new ways of working and then measure these for effectiveness. If it's not working, we fix it. It’s hard, constant work but incredibly satisfying and rewarding.
To date, End Groundhog Day has changed the way we discuss projects with our clients, it's altered the way that we sign-up new clients and also made us finally decorate the studio with framed prints!
End Groundhog Day involves the whole team and helps to guide our strategic direction as a business. We're in the process of recruiting a team member to fill a new role in the agency. This role was identified and then created as a direct result of the conversations and action plans we're generating from 'End Groundhog Day'.
Other notable items that we're working on in a more focused manner include our branding and new website, staff training, improved services and a host of client communications.
Each day we celebrate small successes as we tick-off a task on the to-do list. Even the smallest achievement takes us closer to our goal. Day-by-day we are improving our working lives and making it more enjoyable for our clients to work with us.
End Groundhog Day provides us with the opportunity to have the honest and sometimes uncomfortable conversations that we must have in order to move forward. It pushes us outside of our comfort zone, which then allows us to make real change and progress.
Spending quality, structured time to help identify the challenges facing us as a business, as an industry and as individuals is vitally important. The great power we have is that if we don’t like something, we have the power to change it.
Long may that continue.