As the Easter break comes to an end we’re back in full swing at the studio, and we’ve been rolling up our sleeves with some branding strategy. To coincide with Huw’s latest blog post about the importance of a good story, the strategies we've been using play a key part in the story of our clients’ brand journey.
One of our biggest ongoing projects at the moment involves refreshing an entire brand from top to bottom. The process has involved key brand positioning; including audits, colour palettes, straplines and guidelines to specify important consistencies. This all leads onto the client’s new website, and we have put some heavy detail into the wireframes and the specification of the site. This is fundamental to the onward strategy and helps to ensure maximum site functionality. The site is now in full development, so hopefully we will have some sneak-peeks for you soon!
We’ve also been working on an interesting annual report this week. We’ve created mood boards to help define the process, and to establish a clear direction for working through the project. We're looking forward to presenting the ideas to the client and hopefully working towards an amazing printed piece for the portfolio.